Facebook groups are a great place to find clients as a social media manager. But doing so without being spammy can be tricky.
However, with some pre-planning and consideration, you'll soon be able to win clients without annoying other members or being kicked out by the admin. In fact, by following these key rules, you’ll become the go-to person when group members need help with their social media marketing!
How To Use Facebook Groups To Find & Win Clients As A Social Media Manager
#1 Join the right Facebook groups.
Not every Facebook group is the right place to find clients and this is one of the biggest mistakes we see social media managers make. By joining the wrong kind of groups, you will waste valuable time broadcasting about your services to people who are disengaged and never going to work with you anyway.
You’ve probably joined a local selling group at some stage in the past, maybe to get rid of an old sofa or something. You probably didn’t spend any time looking at other posts in that group as you were so focused on getting rid of the sofa. Guess what… other members are probably acting the same way! So avoid selling groups at all costs.
Research the groups you join and be strategic in choosing the ones you focus on. If your niche is small eccommerce businesses then look for groups supporting Etsy sellers, if you only want to work with female owned businesses in London then find business groups specifically supporting women in London. Understanding your niche and your ideal client is the key to uncovering the right Facebook groups for you.
#2 Don’t be spammy.
There’s nothing more off putting than seeing someone pitch constantly, or share posts from their page into a group without adding any value.
No one ever wants to be sold to and Facebook is probably the place people like it least. So from now on no more selling or link dropping!
And always make sure you check the rules before sharing your own content into someone else's group, be that in a new post or when sharing links on threads.
#3 Be a conversation starter.
Instead of being Spamela Anderson inside Facebook groups, focus on adding value. Discover why the members are in the groups you have joined and then provide useful and relevant conversation to build meaningful relationships.
Do some research and see what topics get most engagement, and see how you can start similar conversations.
#4 Join in with other people's conversations.
When other members ask for advice, feedback or opinions make sure you are adding to the conversation. By sharing your knowledge and expertise you will become known as an expert in your field and people will remember you when they need your product or service.
Getting involved in conversations within groups is a sure fire way to get people to notice you and you can start building relationships. But don't only reply when there's a direct link to your business.
#5 Don’t hijack other people’s posts.
When adding value on your competitors posts don’t be tempted to sell your own products or services. We've seen this happen in groups and it's ugly, responding to people's comment suggesting your own business instead is not just rude, it’s bad business sense.
By hijacking someone else’s post you may get a few quick wins but you will end up losing respect from the majority and you'll probably lose more potential customers than you gain. Remember that people read comments even when they aren’t replying.
#6 Be mindful of the group owner.
People don't just set up groups for the fun of it. Most Facebook groups form part of the owners sales funnel and they've probably spent a lot of time, and money, growing that audience. You aren't entitled to sell to someone else's audience even if they are your ideal clients, so be respectful and don't break the rules.
If you aren't in direct competition and can offer something useful to the group members then you could approach the group owner directly and see if there's a way to collaborate. But do that after you've already built a relationship and added value to their group.
#7 Be in it for the long game.
Using other people's groups to grow your business isn't a quick fix. It takes time and patience, and quite a lot of work. But if you always prioritise relationship building over selling then it can be a lot of fun too.