21 Reasons A Business Should Hire A Social Media Manager
Making the decision to outsource your social media marketing is a bold move. Playing the long game (and social media marketing is a long game) means a big investment. So it’s understandable that you’d want to carefully consider if it’s the right move for your business.
We work with a huge network of social media managers across the world and are used to seeing the objections business owners have when it comes to outsourcing their social.
So here are 21 reasons you might not have considered about the positive impact that having a freelancer on board can have on your business.
21 reasons to hire a social media manager.
#1 Its a jungle out there.
What platform should you be on? What does the latest update mean? How do we know which insights to look at? Luckily a social media manager will know when to post, where to post it, what to say, what the insights mean and how to tweak their strategy based on the latest stats and updates.
#2 It’s not your priority.
If your social media is often at the bottom of your to-do list then rest assured that a freelance social media manager will always have the time to do your social. It won’t be an after thought or a last minute random posting of something on the run, instead it will be strategically planned and part of a long term growth plan.
#3 You need to go beyond brand awareness.
A good social media marketer will understand the different types of content your business needs, and will be sharing them all in conjunction with a defined strategy to go beyond raising brand awareness for your business.
#4 You are too emotionally invested.
Your social media manager won’t be emotionally involved, which will allow them to make more rational decisions about your marketing, especially when responding to snarky comments or trolls, which can be tricky when you need to respond without damage your brand.
#5 Social media marketing is not an admin task.
Read that again.
As The Social Giraffe points out, your customer has the power to tell all their friends about you, or slag you off on social media. So customer experience is really important and is a major part of your social media marketing.
#6 The good old days are gone.
Engagement is key on your social platforms, the days of posting and praying for comments are well and truly over. Your social media manager will be actively engaging with people to grow your audience and build that know, like and trust factor that eventually turns into sales.
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#7 You care about the planet.
Hiring a freelancer is environmentally friendly! And we all want to save the planet right?! Working with a freelancer means no commute, no additional office space etc. so a far lower carbon footprint overall.
#8 You are not an expert.
Would you service your own car? Cut your own hair? No didn’t think so! So when thinking about your own business it should make perfect sense to outsource your social media marketing to an expert too.
#9 They can save you money!
That’s right SAVE YOU MONEY! Your social media manager will know how to harness the power of paid traffic and can help you to increase your return on ad spend, and reduce your advertising costs rather than boosting random posts and hoping for the best.
#10 Increased PR opportunities.
There are tons of PR opportunities on social media and a good social media manager will be able to respond to those on your behalf so you can grow your reach even further than your current platforms. Your social media manager might be the key to getting your business featured in the media.
#11 They can get eyes on your content.
Social media managers know which apps to use to create the most scroll stopping content, and many offer content creation as part of their services.
#12 Crisis management.
…who wouldn’t want to outsource that! Court & Spark Communications recently handled what could have been a PR disaster when a journalist tweeted something untrue about her client and was retweeted by a major celebrity.
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It was only a matter of time before I found myself dealing with a social media sh*t storm, and oh boy what a 24 hours its been. . To cut a long story short - a journalist tweeted something downright untrue about one of my clients' products. That's ok, we can manage this, we can contain this. But then...a major celebrity with almost 1M followers retweeted the journalist. .⠀ . Many frantic emails and Whatsapp messages, a few hours tracking, an approach agreed and a statement drafted (with multiple amends), and all feels under control again. ⠀ .⠀ Some learnings:⠀ .⠀ 1. Don't panic. Think rationally and calmly about the best approach. Do you need to respond? And if so, what is the right approach: self-defence? apology?⠀ .⠀ 2. If you work solo, find informed peers and contacts to run it by. Without the incredibly supportive hub set up by @virtuallysavvy_ and @the_laura_moore I'd have been less sure of my suggested approach⠀ .⠀ 3. Monitor. Twitter can be a nasty and confrontational space, but you don't need to respond to every message. There are sad people there with nothing better to do than spew hatred and criticism. Too much apology and you look weak, too much explanation and it looks like self-defence, ignore it and you look guilty...⠀ .⠀ Many more learnings from this experience, and I'll be writing more about how I feel is the best way to manage a social media crisis, so watch this space.⠀ .⠀ .⠀ How have you dealt with a social crisis? ⠀ .⠀ .⠀ .⠀ #Smm #socialmediastrategy #fulham #growyourbusiness #workhard #hustleharder #smallbiz #bloggers #makeithappen #helpsmallbusinesses #socialmedialove #socialmediaaddict #socialmediahelp #freelance #sw6business #socialmediatips #smallbusiness #smallbusinessowner #smallbusinesssocialmedia #entrepreneursofinstgram #westlondon #supportsmallbiz #socialmediamanager #dmcollective #startup #startuplife #crisis #crisiscomms #sisterhood
#13 To get into their network.
Freelance social media managers often work as a network to help your business to grow further so by working with one you are often able to benefit from others connections too.
#14 They have us on their team.
Any good social media manager will be a member of The Hub (online support for social media managers) where they will get ongoing support and can learn from experienced social media managers from around the world and other experts in their field, which means you don’t have to learn everything!
#15 Influencers are key.
Social media managers, like South West Social Media will identify influencers for your brand and will work strategically to harness their power to amplify your message.
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INFLUENCER MARKETING Do you see 10k followers on an influencers instagram account and immediately think 'YES we'll send you a free product to review?' OR Do you see 10k followers and carefully scan their followers to see if they are genuine? Do you look through the accounts that have 'liked' the influencers photos to see if they are bought? Do you enter the influencers name into an engagement calculator online to see if their page has a high or low engagement rate? Do you ask how many story views the influencer receives per 24 hours? There are so many more questions you should be paying attention to when it comes to Influencer Marketing. South West Social Media will source and vet influencers and micro influencers, ensuring your brand is being promoted to a loyal and engaged audience. Strategy, plan and budget will all be taken care of by us under the terms you set. Get in touch today if you have a product or service that would benefit from Influencer Marketing!
#16 You don’t really want an agency… trust us on that!
Freelance social media managers are not big agencies, and that’s a GREAT thing. It means they aren’t juggling 10 clients and only working traditional office hours and are as invested in your success as you are.
#17 They can keep you on top of your game.
Your social media manager will have the time to research the latest industry information, be creative and create compelling content. They’ll also be investing in the tools and skills to ensure they are able to offer you the very best service possible.
#18 You hate social media!
Social media managers actually like being on social media! If you are someone who hates Facebook, doesn’t ‘get’ Twitter and doesn’t always want to be on your phone then outsourcing your social is a no-brainer. Social media managers live for social media… and their phones are pretty much glued to their hands!
#19 To beat your competitors.
Your social media manager will be looking to your competitors, the industry experts and influencers to understand what works and will be able to use that knowledge strategically to grow your business.
#20 Faster response times for your customers.
People want answers before they buy, but they won’t wait long for it before they go and get answers elsewhere and buy from someone else. Having a social media manager who monitors your platforms, responds to comments and messages and gives people the answers they need quickly will help stop them going elsewhere.
#21 You need to focus on the things that make you money.
Having a social media manager on our team has allowed us to free up some time to focus on the things we really needed to do to make our business work… and to make money.
If you are looking for a social media manager to help your business then get in touch. Our members are experienced professionals with the skills you need to take your social media to the next level.
by Laura Moore & Laura Davis
The creators of The Hub, both Lauras have worked as social media managers for many years and now support social media managers to grow their businesses.
Join us in THE HUB, our FREE online community.
Join over 1800 social media professionals from around the world to get support, share ideas and have that team feeling you don’t get as a freelancer mainly working alone.