Learn to create High performing Facebook ads and go beyond the boost button!
Social Media Managers & VAs…
Are your clients asking you to boost posts or create Facebook ads but you feel as though your understanding let’s you down when it comes to spending their budget wisely? Maybe just looking at Facebook ads manager brings you out in a hot sweat!
Read on if you want to take your career to the next level by being able to confidently create highly converting Facebook and Instagram ads for your clients, which in turn can increase your income.
Are you sick of wasting money on boosting posts or creating Facebook & Instagram ads that never seem to bring you any sales?
If you are fumbling about in the dark in ads manager and winging it, hoping for the best then read on.
This course is about to change the way you advertise forever so that you’ll be able to create ads that actually work for your business!
Grow your understanding of Facebook & Instagram ads over 6 weeks, so that you’ll be able to confidently create ad campaigns that convert.
Why should you take this course?
If you would love to be assured that lining Zuckerberg’s pockets was also helping to line your own then you are going to need to know how to create Facebook ads that get a great return.
No more winging it and hoping for the best and then cringing when the Facebook invoice lands in your inbox… or worst still your clients!
Instead, head confidently into Facebook’s ads manager and understand exactly what your money is being spent on!
We are Laura Moore & Laura Davis, and are both highly experienced social media managers and Facebook ads strategists. We have had first experience of successfully using Facebook & Instagram ads for our clients and our own businesses.
We used to advertise on Facebook with no idea what we were doing, so we know that feeling of dread and regret when the ads bill arrives and you can’t understand how you’ve just given Zuck another chunk of cash and not added any to your own pocket.
But that was before we got down and dirty with Facebook ads to get to grips with how they work and how to harness their power to bring a return on ad spend. And now WE LOVE FACEBOOK ADS!!
Did you know Laura D ran a Facebook ads campaign that resulted in over £1.2 million in sales from a £650 ads budget?
We can’t guarantee that will happen for you but we will give you the skills needed to try!
What’s in the course?
We’ll talk you through all the different ways you can build ads so you know your boost from your ads and understand when to rely on building within the Facebook or Instagram app itself.
Understand exactly when a business will need a pixel and how to get one. Plus get to grips with which campaign objectives will actually bring you a return on your ad spend.
We’ll do a deep dive into audiences and show you how to find the people who are most likely to buy from you and ensure you don’t waste money on people who won’t.
Time to get to grips with how to write great copy and choose show stopping visuals for your ads so that they stand out for the right reasons… on all platforms… without any additional ad spend!
We’ll show you how to build your ads from start to finish. This week involves a live implementation day where we will be on hand to help you with building an ad campaign from scratch.
Time to get down and dirty with the data so you’ll know whats working, whats not and what needs to change… so you won’t waste a penny of the budget.
Live weekly calls
We’ll be inviting you to join us on a weekly video call so we can answer all the questions that week’s lessons have raised for you.
How does this differ from other Facebook ads training?
That depends on what you want to do afterwards…
YOU KNOW HOW TO RUN ADS AND NOW NEED A LITTLE EXTRA HELP
A 1:1 power hour with either of us is a good way to get personalised support if you are already using Facebook ads.
There is only so much you can cover in 60 minutes so might not be suitable for anyone without a basic knowledge of ads manager.
Anyone already spending money on Facebook
YOU WANT TO RUN FACEBOOK ADS FOR YOURSELF OR YOUR CLIENTS TO INCREASE YOUR INCOME
If you want to be able to confidently run Facebook and Instagram ads for your own, or your clients businesses but at the moment can’t envisage a future with your head stuck in ads manager all week then our course is perfect for you.
Over the course of 6 weeks you’ll learn everything you need to know to be able to create Facebook & Instagram ads to find the people most likely to buy from you. And retarget them if they don’t.
You’ll be confident to create on-going, short term and one off ad campaigns.
And you’ll no longer be baffled by what’s happening in ads manager.
The data will make sense to you and you’ll know how to spot when your ads need tweaking, or turning off entirely.
Includes 2 x Lauras for the price of one!!
Social media managers, virtual assistants and business owners.
As long as you have access to a Facebook business page and an ad account then this course is perfect for you.
Includes on-going peer support in a free ads specific Facebook group
YOU WANT TO BE A FACEBOOK ADS STRATEGIST
COST from £1,000
If you want to focus on becoming a full blown Facebook ads strategist then there are many options out there designed to help you to work with clients who require complex funnels when they are spending bigger budgets.
Social media managers or PPC managers with a good grasp of Facebook.
If you’d like recommendations drop us a line, there are many options we could recommend, many of which provide an on going (paid-for) support group.
This All Sounds Great But…
Do I need to be a social media manager to join ?
Do I need to be spending money on Facebook Ads?
No. This course doesn’t require any ad spend at all. If you want to spend money on ads while learning you are welcome to but the way we are structuring the course means you won’t be building the ads until week 5.
You can use your own, or your clients ad accounts to put all the theory into practice along the way. And we will be on hand to help you whenever you need us.
What if I can't join the live calls?
Will you be covering complex funnels?
We will be cover funnels and showing you how they work. However, this course is designed to support businesses who have a small ad spend and therefore wouldn’t be able to use very complex funnels.
Will I get a qualification?
How does this course compare to others?
I don't use Facebook, can I still do the course?
When does it start?
Our next cohort starts in Feb 2020
Is there on going support afterwards?
Yes! But not in the form of a paid membership. Instead we have a dedicated Facebook ads peer support group which you’d be welcome to join… for free!
Meet your trainers
We are Laura Moore & Laura Davis, we both work as Facebook ads strategists helping our clients to generate leads and increase sales using Facebook ads.
We’ve been doing Facebook marketing, for our own businesses and our clients, since circa 2011. Back when ads were still barely touched and Instagram wasn’t really a thing!
We have worked through every change made to the algorithm on the platforms over the years and have first hand experience of overcoming those hurdles.
Together we also created The Social Media Managers Toolkit & manage The Hub, an online community for social media managers.